Unbridled Healing: How Stable Woods Transforms Lives with a New Digital Presence

Stable Woods, an equine-assisted therapy service in Hurricane, WV, is on a mission to foster resilience, strengthen relationships, and offer a deeply personal alternative to traditional therapy through the healing power of horses. Initially challenged by limited online visibility and an undefined digital presence, they partnered with Asele Creative to amplify their impact. The result—a beautifully crafted website, enhanced SEO, and cohesive branding—has empowered Stable Woods to reach more families, transforming lives with every session. We’re honored to have played a role, but Stable Woods is the true hero, creating unbridled hope for all who step into their sanctuary.

stablewoodsequine.com original design by Asele Creative

A Mission Rooted in Healing

At the heart of Stable Woods is a commitment to emotional well-being through equine-assisted psychotherapy and learning. Led by Kathryn Ellis, who brings over 20 years of equine expertise and certifications from OK Corral Series and Greg Kersten, the founder of Equine Assisted Psychotherapy, the team provides a safe, intimate space for growth. Their challenge as a new business was clear: they needed a digital presence to reflect their nurturing, nature-inspired approach and connect with those seeking healing.

Brand Booklet

A Transformative Leap Forward

Asele Creative had the privilege of helping Stable Woods overcome these hurdles. We designed a website (https://www.stablewoodsequine.com/) with earthy tones—dark greens, soft beiges, and warm golds—using Overlock for headings and Wix Madefor Text for body text to blend elegance with approachability. Targeted SEO, including optimized descriptions for the page, and keywords to boost visibility. A brand booklet, merchandise files, and a versatile logo rounded out the package, ensuring consistency across all platforms.

Brand Booklet pages - social media strategy, brand values, brand design guidelines, and more.

Lives Changed, One Hoofbeat at a Time

The impact is undeniable. Stable Woods now reaches more families, offering a sanctuary where healing happens naturally. Parents see their children gain confidence and emotional regulation through interactions with horses like Candy, Nike and Butter, while children and families rediscover hope. Research underscores this magic: equine-assisted therapy enhances socio-emotional skills and reduces maladaptive behaviors (Pendry & Roeter, 2013; Earles et al., 2015). Stable Woods’ personalized approach amplifies these benefits, making every session a step toward transformation.

A Collaborative Effort with Stable Woods at the Helm

Asele Creative provided website design, SEO, and branding support, but the real credit belongs to Stable Woods for their life-changing work. Our role was to create a platform that lets Stable Woods’ mission shine—they’re the ones weaving hope and healing into every moment at their serene retreat.

Stable Woods custom logo

References

Pendry, P., & Roeter, S. (2013). Experimental trial demonstrates positive effects of equine facilitated learning on child social competence. Human-Animal Interaction Bulletin, 1(1), 1-19.
Earles, J. L., Vernon, L. L., & Yetz, J. P. (2015). Equine-assisted therapy for anxiety and posttraumatic stress symptoms. Journal of Traumatic Stress, 28(2), 149-152. doi:10.1002/jts.21990